National Hospice and Palliative Care Organization’s campaign helping to dispel hospice myths
is recognized as outstanding social responsibility campaign.
(Alexandria, Va) – National Hospice and Palliative Care Organization is proud to announce that it’s public awareness campaign Moments of Life: Made Possible by Hospice is a finalist in the 2016 PR News CSR, Nonprofit and Diversity Awards programs.
Created by NHPCO to help the public understand how hospice and palliative care help patients and families live as fully as possible, despite a terminal illness, Moments of Life is one of the finalists in the Social Responsibility category.
Since the launch of the campaign just over a year ago, Moments of Life has garnered more than 17 million digital viewer impressions with 9,800 media placements reaching an online audience of 279 million. The campaign’s public service announcement has received 6,500 airings reaching a broadcast audience of more than 4.46 million viewers. More than 121,000 unique visitors have gone to the Moments of Life website to learn more about hospice and palliative care.
These awards honor the most outstanding communications efforts powering three very important sectors of PR: corporate social responsibility and green initiatives, nonprofit communications and diversity initiatives (both internal and external to the organization). The finalists of these three programs set new standards of excellence and point the way for other organizations to follow.
“We are honored that our Moments campaign, that shares the real stories of hospice patients and families, is helping so many people understand the true gift of hospice and palliative care,” said J. Donald Schumacher, NHPCO president and CEO. “In addition to the increased awareness, it’s wonderful to be recognized by PR News.”
Visit the Moments of Life: Made Possible by Hospice website to see videos, a photo gallery, and a collection of blog articles that are dispelling common myths about hospice and helping the public know that hospice really means quality care, dignity, and compassion.
The site also includes a “What are my Options?” online decision tool that will help individuals learn if palliative care or hospice might be appropriate for themselves or a loved one. Additionally, the “Find a Hospice” tool will help people locate a hospice in their community.
The other finalists in the Social Responsibility category are Girl Scouts of the USA, Imprenta Communications Group, National Association of Insurance Commissioners, and Taco Bell Foundation.
The winners and honorable mentions of these annual awards will be saluted at PR News’ Spring Awards Luncheon on March 15, 2016 at The National Press Club in Washington, D.C.
Senior Vice President, Strategic Communications